POPEYES “Pope Yes”

HIJACKING THE POPE’S ANNOUNCEMENT BY POSTING TWO WORDS.

On May 8, 2025, at 12:07 p.m., with the entire world watching, the Vatican made its call. The first American Pope was chosen.

And at 1:23 p.m., Popeyes had the idea to hijack the announcement by posting two words from their X account.

“pope yes”

In an instant, Popeyes Fried Chicken became among the internet’s most talked-about topics during this global moment.

The post even outperformed the Vatican’s announcement on X… by 55%. (Source: X)

D&AD

• YELLOW PENCIL

• WOOD PENCIL

CLIOS

• SILVER - Social Media, Real-Time Response

• SILVER - Social Media Craft, Copywriting

• BRONZE - Social Media, Social Post

ADAGE

• Finalist, Best ROI: Work That Works

• Finalist, Tiny But Mighty

Webbys

• WINNER - Pope Yes

  
  

CCO: Juan Javier Peña, Ricardo Casal

CDs: Jose Ramirez, Jeff Schermer

Senior Art Director: Alec Plourde

Junior Copywriter: Sergio Del Hierro

Content Creator: Ignacio Ugarteche